Upgrade to unified performance campaigns
Moving forward, you can only create new app promotion campaigns as a unified performance campaign (UPC). This option is no longer available in the Campaign Wizard.
Existing campaigns will upgrade to the new format in three phases:
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Restricting new campaign creation. Starting September 29, you can't launch app promotion campaigns via the Campaign Wizard. Create new campaigns as unified performance campaigns. See the comparison table to learn about the advantages of unified performance campaigns.
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Manual upgrade to UPCs. Starting November 10, you can manually upgrade active and paused campaigns by clicking the button in the interface. Yandex Direct will automatically upgrade draft and archived campaigns in the coming days. Performance data and strategy training will be preserved.
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Automatic upgrade of remaining campaigns. No sooner than three weeks after the second phase begins, Yandex Direct will automatically migrate all remaining campaigns from the Campaign Wizard to UPCs. Performance data and strategy training will be preserved. We will notify you in advance about the launch date for this phase and provide details about the upgrade.
How to upgrade app promotion campaigns created in the Campaign Wizard to UPCs
Yandex Direct now features a tool for upgrading app promotion campaigns created in the Campaign Wizard to a unified performance campaign (UPC). Choose the campaigns you want to upgrade, and Yandex Direct will update them automatically, preserving your performance data and strategy training progress.
You don't need to recreate campaigns from scratch or re-upload ad creatives. Most settings carry over unchanged, while others are adapted to UPC logic. You can preview all upcoming changes for each campaign before the upgrade.
Benefits of upgrading to UPCs
UPCs give you more tools to manage and fine-tune your mobile app campaigns:
- Flexible targeting and additional bid adjustments.
- Setting up an ad schedule.
- A/B testing.
For details on how these formats differ, see the comparison table.
Once you upgrade, you'll get access to all these features, and your performance data and strategy training will be preserved.
How to start the upgrade
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Proceed to the upgrade. In the campaign list, click Upgrade next to the campaign you want to upgrade. To upgrade all campaigns at once, click Upgrade all campaigns.
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Preview the changes. A window will appear detailing how the chosen campaigns will be migrated.
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Confirm the upgrade. Click Upgrade campaign. Yandex Direct will complete the upgrade automatically.
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Wait for the upgrade to finish. The upgrade status will appear in the campaign list and on the campaign's page.
What to expect during the upgrade
While the upgrade is in progress, you can't edit settings for campaigns, ad groups, or specific ads, but you can still pause and resume ad impressions.
If an error occurs during the upgrade, details will appear in the interface. You'll be able to restart the upgrade.
Migrating settings from the Campaign Wizard to a UPC
You can manually upgrade active and paused campaigns to a UPC. Yandex Direct will automatically upgrade draft and archived campaigns in the coming days.
What carries over unchanged:
- Performance data and strategy training progress.
- Campaign name, promoted app, placements, and strategy.
- Geotargeting, autotargeting, keywords, and negative keywords.
- Bid adjustments and blocked platforms.
- Ad texts, titles, images, and videos.
What changes after the upgrade
Campaign scenario
After the upgrade, the campaign will only follow the "Attract new users" scenario. You can't change this scenario before or after the upgrade.
In a UPC, you set up retargeting within a separate scenario, which you can select when creating a campaign. If you used the Campaign Wizard to target your app's existing audience, recreate that campaign as a UPC, selecting the "Retargeting" scenario.
Audience segments
If your campaign ran on Yandex Search and the Yandex Advertising Network, audience segments will be automatically added for both placements.
Ads and groups
A unified performance campaign has different limits on the number of elements per ad. Yandex Direct adapts ad elements automatically:
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Combinatorial ads. If ad texts, titles, and media files don't fit into a single ad, Yandex Direct will create additional ads to preserve all original combinations.
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Ad groups. If the number of ads exceeds the limit for a single group, Yandex Direct will create additional ad groups with the same settings and distribute the ads among them.
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HTML5 banners. If the original campaign includes an uploaded HTML5 archive, a separate Playable Ad will be created for it in the UPC.
Required data for creating ads
If you didn't specify a tracking link or didn't fill out the ad text and title fields in the Campaign Wizard, the campaign will migrate to a UPC without any ads.
Time targeting
After the upgrade, your ads will run 24/7 by default. The campaign start date will be preserved. You can edit the ad schedule at any time after the upgrade is complete in your UPC settings.
What's next
We are currently in the manual upgrade phase: you can choose active and paused campaigns and upgrade them using the new tool. Yandex Direct will automatically upgrade draft and archived campaigns in the coming days.
In the next phase, Yandex Direct will automatically migrate all remaining campaigns from the Campaign Wizard to UPCs, preserving their performance data and strategy learning progress. Automatic upgrade will begin no sooner than three weeks after the manual upgrade tool becomes available. We will share the exact dates and details in advance.
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