---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com.tr/support/direct/en/new-interface/add-keywords.md
- https://yandex.com.tr/support/direct/ru/new-interface/add-keywords.md
- https://yandex.com.tr/support/direct/tr/new-interface/add-keywords.md
- https://yandex.com.tr/support/direct/zh/new-interface/add-keywords.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt
# Keyword generator
The keyword planner helps you expand the set of keywords and negative keywords for your ad group by using Yandex search query statistics from the [wordstat-2.yandex.ru](https://wordstat.yandex.ru/) service.
For the [Display banners](https://yandex.com.tr/support/direct/en/products-cpm-campaign/about.md) campaign you can only expand the set of keywords for the ad group.
To proceed to selecting keywords, click **Add** → **Keywords**, select the campaign and ad group, and click **Add**.
##### **Step 1. Add base queries**
Select a base query generation method.
{% list tabs %}
- Keyword generator
Keyword Generator lets you create a list of base queries using the words you would like to display your ads for.
Click  on the right to expand the **Keyword Generator** section, then specify the source words, one word per line. We recommend grouping words together (for example, make one group for product names, another group for actions or “selling” words, and another for models or brands).
{.border-yes}
You can create up to 7 groups and generate base queries up to 7-words long. Use `*` to skip a group: this way you can combine keywords without words from this group and increase the number of keywords generated.
{% note info %}
Operators and spaces are ignored when creating combinations.
{% endnote %}
Click **Combine keywords**. All the resulting base queries will be added to the **Keywords** column. Exclude keywords with an impression forecast of zero.
- Manual input
Specify one or more search queries to serve your ads for. Use commas or the **( | )** operator to separate the queries.
{% cut "How the **( | )** operator works" %}
When making a list of keywords, you can use a certain pattern, such as [list of products] + [list of selling words]: _trip to space buy_, _trip to space cheap_, _trip to Mars buy_, _trip to Mars cheap_, etc. In this case, use the `( | )` operator.
```
тур +на Марс ( купить|недорого|скидки|акция|цена )
```
Result: trip +to Mars buy, trip +to Mars cheap, trip +to Mars discount, trip +to Mars promo, trip +to Mars price.
```no-highlight
(купить|подбор|бронирование) тур (+в космос|+на Луну|+на Марс|Альфа Центавра)
```
Result: buy trip +to space, buy trip +to Moon, buy trip +to Mars, buy trip Alpha Centauri, select trip +to space, select trip +to Moon, select trip +to Mars, select trip Alpha Centauri, book trip +to space, book trip +to Moon, book trip +to Mars, book trip Alpha Centauri.
{% endcut %}
Click **Add**.
{% endlist %}
##### **Step 2. Check your base queries**
Verify your base queries in the **Keywords** column.
- Check nested queries for each keyword by clicking .
Each query shows the predicted number of monthly impressions in the region set for the ad group. The system forecast is based on data from the 30-day period. The system only counts data on Yandex search and does not include data from Yandex Advertising Network search sites.
- Add irrelevant words from the nested queries as negative keywords. Click the irrelevant word and then **Add to negative keywords**.
{.border-yes}
Nested queries containing negative keywords are immediately removed from the list of base queries.
{% note info %}
Negative keywords are not available for the Display banners campaign.
{% endnote %}
- Select a keyword or query and use the pop-up buttons on the right:
- : To move the keyword or query to the list of keywords to be added to the ad group.
- : To move the query to [negative keywords](#negative-keywords-list).
- : To delete a query from the list (along with nested queries).
If you only want to add a base query to your keywords, without the nested queries, collapse the queries, select the keyword, and click  next to it.
To move both the base query and nested query to the keyword list, click  to expand the queries containing the keyword. Select the keyword: nested queries are selected automatically. Click  next to the keyword or the **Action** → **Add to keywords** button.
To delete the lists of keywords or negative keywords, click  → **Clear the list**.
##### **Step 3. Add keywords and negative keywords to your ad group**
In the **Keywords** column, verify your newly added keywords. To refine them, click . Select the negative keywords in the list. Add [operators](https://yandex.com.tr/support/direct/en/keywords/symbols-and-operators.md) in the keyword edit row.
Also check the list of negative keywords. To refine a negative keyword, click .
If you select keywords for the Display banners ad groups, set the maximum bid for new and edited impression criteria.
Click **Add to ad group**.
The selected keywords and negative keywords will be added to the existing keywords and negative keywords of the ad group.
Try it out
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
