---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com.tr/support/direct/en/moderation/age-alerts.md
- https://yandex.com.tr/support/direct/ru/moderation/age-alerts.md
- https://yandex.com.tr/support/direct/zh/moderation/age-alerts.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt
# Notices and age restrictions in ads
## Image ads {#warnings}
{% note alert %}
Since June 30, Text & Image ads in unified performance campaigns are available for editing only. For campaigns that previously relied on Text & Image ads, create [combinatorial](https://yandex.com.tr/support/direct/en/unified-performance-campaign/create-comb-ad.md) ads.
On July 14, existing Text & Image ads started upgrading to combinational ads. For more information, see [Upgrading Text & Image ads to combinatorial ads](https://yandex.com.tr/support/direct/en/unified-performance-campaign/upgrade-to-comb.md).
{% endnote %}
Notices must be added to ads on the following subjects: medicines, medical products and services, breastmilk substitutes and baby food, dietary supplements, products similar in construction to weapons, financial services, shared-equity construction and new construction, certification services, betting services, bankruptcy, debt collection from individuals, and distance sales. For example:
- Contraindications apply. Consult a doctor.
- For children 11 months and older. Breastfeeding is preferred. Consult a doctor.
- Not a medicinal substance.
- Similar in construction to weapons.
- Project declaration is published on [https://our.house.com/](https://наш.дом.рф/). Developer: House on Mars LLC.
- Financial services provided by: “Bank” LLC.
- Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.
- Certificate LLC, No. RA.RU.12AB34.
- Information about the organizer of the gambling event, the rules, terms, and procedure for determining the winnings and their maximum value, the place and procedure for receiving the winnings awarded on the advertised site.
- Seller: John Smith, INN 9876543210.
- Excessive consumption is harmful to your health.
Text ads, including those with [video](https://yandex.com.tr/support/direct/en/efficiency/video.md), automatically include disclaimers. But you must add them manually to image ads in the unified performance campaign, display banners, and video ads.
{.border-yes}
To automatically add seller information to ads offering distance sales of products or promoting online stores, create a [Yandex Business profile](https://yandex.com.tr/support/direct/en/efficiency/vcards.md#edit) and link it to your ad campaign.
If the products or services you advertise do not fall under any of the categories listed above but a notice was added to the ad, please contact the support service using the [feedback form](https://yandex.com.tr/support/direct/en/troubleshooting/shows.md) to remove the notice.
## Image ads {#age}
{% note alert %}
Since June 30, Text & Image ads in unified performance campaigns are available for editing only. For campaigns that previously relied on Text & Image ads, create [combinatorial](https://yandex.com.tr/support/direct/en/unified-performance-campaign/create-comb-ad.md) ads.
On July 14, existing Text & Image ads started upgrading to combinational ads. For more information, see [Upgrading Text & Image ads to combinatorial ads](https://yandex.com.tr/support/direct/en/unified-performance-campaign/upgrade-to-comb.md).
{% endnote %}
The age restrictions must be specified in all ads that advertise information products:
- Games, movies
- concerts, shows, sports events and other entertainment events
- Print media (newspapers, magazines and books)
- programs and series on TV and radio
- Databases and computer programs
The age label 16+ is added to ads automatically. For subjects related to adult content, the 18+ label is added by default.
Label "For children 11 months and older. Breastfeeding is preferred. Consult a doctor" will be added to ads of baby food products.
{.border-yes}
If your products address younger audience, you can change the rating yourself on the ad campaign page. Example:
{.border-yes}
If the products or services you advertise do not belong to any of the abovementioned categories but a label has been added to the ad, please contact the support service using the [feedback form](https://yandex.com.tr/support/direct/en/troubleshooting/shows.md) to remove it.
## Notices and age restrictions in image ads, display banners, and video ads {#image-ads-and-video}
Image ads in the unified performance campaign, display banners, and video ads must contain all the information required by law and the Yandex Ad Serving Rules. Any required labels and restrictions must be added before the creative can be uploaded. Requirements for legal information for the licensed categories can be found in the [Advertised subjects](https://yandex.com.tr/support/direct/en/moderation/special-categories.md) section, as well as in the list below:
{% cut "Age restrictions" %}
Advertising of mass media content that is subject to classification under Russian Federal Law No. 436-FZ "On Protecting Children from Information Harmful to Their Health and Development" must contain age ratings (0+, 6+, 12+, 16+, 18+).
{% endcut %}
{% cut "Shared-equity construction" %}
The advertising for shared-equity construction must contain:
- The name of the legal entity and its organizational and business structure (for example Developer: House on Mars LLC);
- URL of the Uniform Information System for Residential Construction hosting the project declaration ([https://наш.дом.рф/](https://наш.дом.рф/)).
Example: Project declaration available at [https://наш.дом.рф/](https://наш.дом.рф/). Developer: House on Mars LLC.
{% endcut %}
{% cut "Baby food" %}
The advertising of baby food must contain:
- Age restrictions
- A notice about the need to consult a healthcare professional.
- A notice that breastfeeding is preferred for babies.
{% endcut %}
{% cut "Medications, medical services, medical equipment" %}
The advertising of medications, medical equipment, and medical services (including treatment methods) must contain a notice about the presence of contraindications, the need to read the instructions for use, or to consult a healthcare professional.
For image ads in the unified performance campaign and display banners, the notice must occupy at least 5% of the banner area.
In video ads, the notice must take up at least 7% of the video area and have a duration of at least 5 seconds.
{% cut "Example" %}
{% endcut %}
{% endcut %}
{% cut "dietary supplements" %}
The advertising of dietary supplements (biologically-active additives) must contain a notice that the advertised product is not medication.
For image ads in the unified performance campaign and display banners, the notice must occupy at least 5% of the banner area.
In video ads, the notice must take up at least 7% of the video area and have a duration of at least 5 seconds.
{% endcut %}
{% cut "Remote sales and online stores" %}
Ads for remote sales of products or online stores must contain information about the seller:
- For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.
- For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).
- For self-employed persons: Full name and INN (TIN).
{% endcut %}
{% cut "Financial services" %}
The advertising of financial services must contain the name of the legal entity that provides the services and details about its organizational and business structure.
Ad for credit products (such as a credit, loan, or mortgage) must also include the following notice: “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” It must take up at least 10% of the banner or video area.
{% endcut %}
{% cut "Sports betting" %}
Ads for businesses that take/place bets should contain the following: “Information about the organizer of the gambling event, participation rules, the duration of the event, the number of prizes or the maximum amount of winnings, the location of the event, and how prizes are awarded on the advertised site” .
Ads served to Belarus and Kazakhstan must also include the number of the bookmaking license, and the name, website or phone number of the issuing authority.
{% endcut %}
{% cut "Certification" %}
Ads for certification centers or intermediary services that accept and review documents must contain the name of the legal entity / full name of the individual entrepreneur providing the service and the accreditation record number in the register of accredited persons (for example, Certificate LLC, No. RA.RU.12AB34 ).
If the subject of your ad is certification assistance (but you do not accept or process documents), the following notice will automatically be added to your text ads: "Consulting in selection of certified persons for evaluation (confirmation) of compliance".
{% endcut %}
{% cut "Products similar in construction to weapons" %}
The advertising of products similar in construction to weapons must contain a notice stating that the product is not a weapon.
{% endcut %}
{% cut "Bankruptcy" %}
Ads for bankruptcy must include the following notice: "Bankruptcy entails negative consequences, including credit restrictions and a five-year re-bankruptcy ban. First contact your creditor and My Documents (MFC) center."
The disclaimer must occupy 7% of the ad.
{% endcut %}
{% cut "Debt collection from individuals" %}
Ads for services for debt collection from individuals must include the following notice: "Interaction only by postal mail according to paragraph 3, part 1, article 4 of Federal Law No. 230-FZ dated July 3, 2016."
{% endcut %}
{% cut "Energy drinks" %}
Ads for non-alcoholic tonic beverages, including energy drinks, must include the following notice: "Excessive consumption is harmful to your health".
The disclaimer must occupy 7% of the ad.
{% endcut %}
The information on the warnings must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain visible on the screen long enough for the user to read the entire text at an average reading speed.
You can't place significant information and notices in the upper part of the banner (for example, don't place age labels in the upper-right corner). Because this information is overlapped by system elements, for example the  menu icon, the banner will be rejected.
We recommend placing the age label in the lower-right corner of the banner.
In banners of large formats (for example, a Premium banner in the search or a Premium billboard), notices and legal information must not occupy the entire frame. You can add them at the bottom of the banner together with your main ad object (for example, use alternating slides). For more information, see the [recommendations](https://yandex.com.tr/support/direct/en/fixed-cpm-campaigns/products-frontpage/big-banner.md).
## Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
[Chat](https://yandex.ru/chat#/user/840c4ce4-ed25-4c66-a7c7-ba8c001e02d9?utm_source=pay){.button}
{% cut "Leave a message" %}
{% endcut %}
