---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com.tr/support/direct/en/messengers-ads/features-views.md
- https://yandex.com.tr/support/direct/ru/messengers-ads/features-views.md
- https://yandex.com.tr/support/direct/tr/messengers-ads/features-views.md
- https://yandex.com.tr/support/direct/zh/messengers-ads/features-views.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt
# Special rules for ad placement
## Payment
You only pay for ad views that happen within 48 hours after your ad is posted.
Views may come in for 48 more hours after the campaign ends. Only unique views for the entire period are counted.
>For example, if a user sees your ad post multiple times, it only counts as one view. A view is counted only when the ad actually appears on screen. If the user scrolls through the feed without seeing the post, the view isn't counted.
## Ad impressions
**Impressions end**
Posting of ads stops on the specified end date. Ads may continue to get views for 48 more hours after they're posted.
>For example, suppose you set the campaign dates from January 1 to January 14. This means your ads will stop running in channels at 23:59 on January 14.
**Ad campaign duration limits**
You can launch an ad campaign for 4 to 15 days. The deferred start date can be no later than 30 days after the campaign is created.
>For example, you can't schedule a campaign on May 1 to launch on May 31.
**Why these limits?**
Limits help maintain a fair balance between advertisers and messenger channels. Shorter campaign periods help channels better manage ad slots and ensure that relevant channels are available for your ads.
## Ad labeling
Yandex automatically adds a link to the "About advertiser" page to your ad, so you can place the labeling information on that page rather than in the ad.
## Special placement rules for different countries {#restriction-countries}
Ads in catalog channels are available to advertisers in Russia, Uzbekistan, Kazakhstan, Türkiye, and Belarus. All channels from the catalog are available to all advertisers regardless of their country. For your ad to get posted, the language of the ad must match the channel language.
To place ads in channels of specific countries, create separate campaigns to account for regional rules.
Different countries have their own regulations for promoting products and services.
{% cut "Russia" %}
Ads in messengers can't feature [sensitive](https://yandex.com.tr/support/direct/en/moderation/categories/considerate.md) topics, [magic](https://yandex.com.tr/support/direct/en/moderation/categories/magic.md), military content, [items structurally similar to weapons](https://yandex.com.tr/support/direct/en/moderation/categories/weapons-pseudoweapon.md), including accessories for such items or for actual weapons, [tragic](https://yandex.com.tr/support/direct/en/moderation/categories/tragic.md) or [adult](https://yandex.com.tr/support/direct/en/moderation/categories/unfamily.md) content, [social impact ads (PSA)](https://yandex.com.tr/support/direct/en/moderation/categories/social-advertising.md).
For pay-per-view ads, the following topics are also prohibited:
- [Debt collection from individuals](https://yandex.com.tr/support/direct/en/moderation/categories/collector.md).
- Dating.
- [Lotteries](https://yandex.com.tr/support/direct/en/moderation/categories/lottery-lotteries.md).
- [Pawn shops](https://yandex.com.tr/support/direct/en/moderation/categories/finance-pawnshop.md).
- Underwear.
- [Disinfection, pest control, and extermination services](https://yandex.com.tr/support/direct/en/moderation/categories/disinfection.md).
- [Certification services](https://yandex.com.tr/support/direct/en/moderation/categories/certification.md).
Medical services can be advertised with certain restrictions. Clinics can launch branded ads that don't mention diseases, symptoms, or procedure details.
{% endcut %}
{% cut "Belarus" %}
The following products and services are not allowed to be promoted:
- Remote sale of medication.
- Infant formula.
- Fortune telling and divination services.
For more information about goods and services that are prohibited or restricted from promotion in Belarus, see the [Regulations for placing advertisements on Yandex. Advertising requirements](https://yandex.by/legal/adv_rules/ru/).
{% endcut %}
{% cut "Uzbekistan" %}
Ads in messengers can't feature [banking services](https://yandex.com.tr/support/direct/en/moderation/categories/finance-banks.md), [loans](https://yandex.com.tr/support/direct/en/moderation/categories/finance-loan.md), [sensitive](https://yandex.com.tr/support/direct/en/moderation/categories/considerate.md) topics, underwear, magic, military content, [items structurally similar to weapons](https://yandex.com.tr/support/direct/en/moderation/categories/weapons-pseudoweapon.md), including accessories for such items or for actual weapons.
For more information about goods and services that are prohibited or restricted from advertising in Uzbekistan, see [General Terms and Conditions. Advertising Requirements](https://yandex.uz/legal/general_adv_rules/uz/).
{% endcut %}
{% cut "Kazakhstan" %}
Ads in messengers can't promote:
- Alcoholic beverages.
- Infant formula.
- Smoking products and accessories.
- Any adult content, except sex shops.
For more information about goods and services that are prohibited or restricted from advertising in Kazakhstan, see [Regulations for placing advertisements on Yandex. Advertising requirements](https://yandex.kz/legal/adv_rules/ru/).
{% endcut %}
{% cut "Turkey" %}
Ads in messengers can't promote alcoholic beverages, tobacco products, medical services, medicines, weapons, gambling, magic, adult products, or similar categories.
More information about goods and services whose advertising is restricted or prohibited in Türkiye can be found in the document [Rules for Placing Ads on Yandex](https://yandex.com.tr/legal/adv_rules/tr/).
{% endcut %}
## Why ads might not be posted
Launching a campaign doesn't guarantee your ad will appear in the channel. Here's why your ads might not appear:
- [Brand Safety](https://yandex.com.tr/support/direct/en/messengers-ads/brand-safety-views.md) was triggered.
- Channel was disconnected from the network due to suspicious activity.
- Channel withdrew from the network or changed the placement cost for the selected period.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
