---
metadata:
- name: generator
content: Diplodoc Platform v5.54.2
alternate:
- https://yandex.com.tr/support/direct/en/messengers-ads/create-views.md
- https://yandex.com.tr/support/direct/ru/messengers-ads/create-views.md
- https://yandex.com.tr/support/direct/tr/messengers-ads/create-views.md
- https://yandex.com.tr/support/direct/zh/messengers-ads/create-views.md
- href: en/messengers-ads/create-views.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt
# Creation and setup
## Step 1. Go to the campaign creation page and set it up
1. Click **Add** → **Campaign**.
2. In the **Expert mode** tab, create a campaign using one of the following methods:
- Select **Ads in Messengers** → **Channels from catalog^β^**.
- Select **Reach campaigns** → **Post in channels^β^**.
3. Enter the campaign name.
4. To select appropriate channels, go to **Channels and placement parameters** and click **Select**.
5. In the window that opens, specify the campaign period — from 4 to 15 days. If your campaign runs for a longer period, consider splitting it into several smaller campaigns.
6. To see channels available for the selected placement dates, enable the **Available only** option.
7. Select the channels where your ad post will appear: enter the channel's name or link, or use filters.
Available filters:
- Messenger
- Channel category
- Projected cost
- CPV
- Subscribers
- Gender
- Region
- Similar channels
- Similar audience
- Channels from file
Learn more about [selecting channels from the catalog](https://yandex.com.tr/support/direct/en/messengers-ads/filter.md).
The catalog features channels from Russia, Belarus, Uzbekistan, Kazakhstan, and Türkiye. All channels from the catalog are available to all advertisers regardless of their country. To learn more about placement in different countries, see [Special rules for ad placement](https://yandex.com.tr/support/direct/en/messengers-ads/features-views.md#restriction-countries).
Select a channel to view:
- Number of subscribers.
- Engagement rate by reach (ERR), a metric that measures audience engagement. This metric is shown as a percentage and calculated using the following formula: Post views / Number of subscribers × 100%.
- Projected number of views.
- Average CPV (cost per view).
- Campaign cost.
You can download information about placement in the selected channels as a report in XLSX format. To do this, click  at the bottom of the window.
Slots are booked in selected channels when your account balance is at least 50% of the calculated budget. Posts are published only if there are enough funds to cover the payment.
{% note info %}
You're only charged for actual views, and your actual spending won't exceed the forecasted amount. If your ad isn't published in all channels or receives fewer views than projected, the placement cost will be reduced.
{% endnote %}
8. Connect the [Yandex Metrica tag](https://yandex.com.tr/support/direct/en/statistics/metrika.md) to track goal completion.
9. Enter [URL parameters or UTM tags](https://yandex.com.tr/support/direct/en/statistics/url-tags.md). They're added to all links specified in the ad settings for the campaign. You can also add URL parameters or UTM tags at group level.
{% note alert %}
As part of a single campaign, the ad is posted **once** for a duration of 48 hours in each selected channel. The post goes live in the next available time slot and isn't evenly distributed across the configured campaign period. If you want to run ads more often, launch additional ad campaigns.
{% endnote %}
## Step 2. Customize your ad and its layout
1. Add a link to the landing page. If you're advertising a channel in a messaging app, [create an invite link](https://yandex.com.tr/support/direct/en/messengers-ads/statistics.md#subscribe-info) and add it here.
2. Come up with an ad title and text. Describe your offer and what sets it apart from the competition. The maximum text length in an ad is 764 characters. **Extra** spaces or line breaks might be removed at publication. However, empty paragraphs or spaces between words are not removed.
When creating an ad text, you can split it into paragraphs, add lists, and use formatting. emphasize and accentuate key fragments and focus user attention. To do this, select a text fragment or place the cursor in the **Post text** section and select from the options in the top menu:
* Bold
* Italics
* Underline
* Strikethrough
* Emojis (supported only in “unified performance campaigns”) listed below:
👍😊👌❤️⚡✨🗒✅🏠💰⚽️🏃♂️💻📅📱📞📚📊🎓🚗
Up to 5 emojis per ad are allowed. Each emoji is unique and may take up from 1 to 5 characters in text. Use the character counter to count their number.
3. You can see what the ad will look like in the preview.
{% cut "Example of an ad" %}
{.border-yes}
{% endcut %}
4. To make the ad more appealing and increase its CTR, add up to 10 [images](https://yandex.com.tr/support/direct/en/efficiency/images.md) to it. You can crop and reorder them in the Yandex Direct interface.
**Image requirements**
- When the aspect ratio is from 1 : 1 to 3 : 4 or 4 : 3, image size can range between 450 and 5000 pixels on each side.
- When the aspect ratio is 16 : 9, image size can range between 1080 × 607 and 5000 × 2812 pixels.
- The maximum file size is 10 MB.
- Acceptable formats: JPG, PNG.
Use the [AI creative editor](https://yandex.com.tr/support/direct/en/products-image-ads/editor.md) to generate and edit an image based on your text description.
5. Under **Video**, add a video or select a video from the gallery. For a better chance of autoplay in your post, add videos up to 10 MB in size.
With the [AI creative editor](https://yandex.com.tr/support/direct/en/products-image-ads/editor.md#animation), you can transform images into videos.
6. To motivate users to interact with your ad, add an [action button](https://yandex.com.tr/support/direct/en/efficiency/button.md).
7. Before launch, check your ad by using the preview feature. Click **Launch campaign**.
## Questions and answers {#q-a}
{% cut "How do I view a published ad?" %}
You can view a published ad in one of the following ways:
- In the **Campaigns** menu, select the desired campaign and click **Campaign statistics**. Select **By site** and specify the period.
- In the [Report Wizard](https://yandex.com.tr/support/direct/en/statistics/new-reports-wizard.md), specify the period and select the **Platform name** dimension.
The **Platform name** column in the report displays all channels that served your ad. To view the ad, follow the channel link.
{% note warning %}
You can view an ad only for 48 hours after publication. Search for it in channels where it's been posted in the last 48 hours. Older posts aren't available. For this reason, you should generate a report for the current day.
If the channel owner deleted the post, you can no longer see it.
{% endnote %}
{% endcut %}
{% cut "Can I track post-view metrics?" %}
There's no such feature at the moment.
{% endcut %}
{% cut "What data is used to create cross-sections of audience metrics?" %}
Cross-sections of audience metrics are created based on post-click and Crypta data.
{% endcut %}
{% cut "What counts as a view?" %}
A view is a unique display of a post to a user over a 48-hour period. Each user can generate only one view during this period, even if they view the post multiple times.
Views are tracked by a counter (an "eye" icon) under the channel post.
{% note warning %}
If the user scrolls through the feed without seeing the post or taps "Read all", the view isn't counted.
{% endnote %}
{% endcut %}
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
