Personal discounts from Yandex
Personal discounts from Yandex are an option that helps online stores generate more orders. These discounts are provided by Yandex: this way, buyers purchase the product at a discount, while sellers receive the full amount. According to Yandex research, personal discounts from Yandex help stores generate an average of 8% more orders from search ads in Yandex Direct.
Personal discounts from Yandex appear in search ads and in the product gallery.
How it works
Yandex Ads AI assesses the likelihood of a user making a purchase and may offer them a personal discount to increase that likelihood. The discount amount is calculated individually for each user and impression.
Discounts can be applied during checkout via Yandex Pay with any card. A personal discount can be applied to any product in the store. However, its absolute amount won't exceed the one specified in the ad. Users can apply only one personal discount per purchase.
How to enable it
This option is available for online stores (site or app) that support payments via Yandex Pay.
If you haven't yet set up payments via Yandex Pay on your website, you can take advantage of a special offer available until the end of the year: a 0% fee for clients who haven't previously registered in the service. Learn more about the offer.
In new campaigns, this option is enabled by default. For active campaigns, switch to campaign editing mode and enable the Personal discounts from Yandex option in Advanced settings.
The discount appears in the ad if it meets the following conditions:
- The ad leads to a product and specifies its price.
- Product gallery in search results, Promotion in search results, or both are enabled.
- The selected strategy is Maximize conversions or Maximize profit.
You can enable this option for multiple campaigns at once using bulk management.
In new campaigns, this option is enabled by default. For active campaigns, switch to editing mode and enable the Personal discounts from Yandex option.
Manage user attention
To remind users about a discount, enable Yandex Pay badges and set up notifications using the Yandex Tag Manager for your site or Varioqub for your app. This helps create a more structured user scenario and encourages customers to make a purchase as they view product cards.
Have questions?
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