Fallback landing page

In a unified performance campaign, you can specify a fallback landing page. When possible, users will be redirected to this page instead of your main site if their internet connection is unstable. This ensures users can still access the ad's destination to perform actions like submitting a form, and businesses stay connected with potential clients.

For your fallback landing page, you can select an existing landing page or create a new one. You can only specify one fallback landing page per campaign.

The fallback landing page doesn't interfere with site monitoring and is shown only to specific users if their internet connection is unstable during an ad impression.

How to configure

In the unified performance campaign settings, under Additional ad elements, click Fallback landing page → Add. Select an existing landing page or create a new one. Learn more about setting up landing pages.

A Yandex Metrica tag with pre-configured goals is automatically installed on the landing page. To optimize your strategy for landing page conversions as well, link your Yandex Metrica tag and select the tag's goals in the campaign settings.

Statistics

Report Wizard

In the Report Wizard, select goals from the landing page's tag. This way, you can view performance metrics in your report, such as conversions, cost per acquisition, and more.

Yandex Metrica reports

To view the landing page's tag, in the Yandex Direct left panel, select Library → Landing pages. Next to the landing page, click the ID of the Yandex Metrica tag. With Yandex Metrica reports, you can analyze how many clicks and conversions were generated on the landing page from Yandex Direct campaigns.

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