Contact info in ads
You can use contact info in your ads in order to stand out from the competition and help potential customers reach your company faster. In the contacts section, you can link your company from Yandex Business or fill out a vCard.
Benefits of using contact info in ads
- Your ad is more noticeable
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After you fill out the contact information for your ad on search, additional elements are added that increase clicks:
- The “Contact information” link, which redirects a user to the contacts page.
- Your business hours and phone number.
When serving ads in ad networks, an “Address and phone number” link leading to a vCard or an address from a vCard can be added automatically.
If you link a company from Yandex Business, your ads on Yandex Maps can display photos of your business, its rating, and reviews about it.
- No additional costs involved
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You pay for a click on your company's card or vCard the same way as for an ad click. Even if a user visits your website while viewing a company or vCard, you still pay for only one click.
- Mobile users are more likely to call
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When people search for items or services from a mobile device, they often want to place an order there and then. With contact information, you can take advantage of this “hot” demand. The ad shows your phone number from the company card or vCard, and the user can just click to dial your number.
- Your ad looks more trustworthy
- When someone immediately sees the maximum amount of useful information about a company's location and office hours, this has a positive effect on that person's trust in your company. Users are more likely to go with a company that displays the maximum amount of information about itself and, conversely, will be reluctant to trust an organization which does not reveal much about itself.
Adding or editing contact information
On the ad creation or editing page, under vCard, you can fill out a vCard for the ad.
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| Video tutorial.vCard Watch video |
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| Video tutorial.vCard Watch video |
You can create a single vCard for all the ads in your campaigns on the campaign setup page (.
You can use the vCard Wizard for vCard group management. You can use this tool to:
- Add the same vCard to several ads, create a new one, or select one from existing templates in the campaign or account.
- Edit your vCard for all corresponding ads at once.
To go to the vCard Wizard, click the vCards link in the upper-left corner of the ad campaign page
- Tips for filling out a vCard
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- Make sure you enter the correct phone number and working hours so that potential customers can contact you during business hours.
- Use the additional More about the product/service text field to add a detailed description of your offer's advantages.
