Turbo pages

Turbo pages are landing pages with increased loading speeds that are served on mobile devices. With Turbo pages, users can learn more about a promotional offer and leave a request without clicking through to the full site. Turbo pages help advertisers increase their conversion rate in cases where their site is not optimized for mobile, or takes a long time to load or displays incorrectly on mobile devices and tablets.

When ads display on mobile devices, the website link or site link will lead to a Turbo page. If the ad displays on a desktop or tablet, the link will lead to your main site page.

Tutorial video. Turbo pages

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You can add a Turbo page for your website link or one of your sitelinks when you create or edit Text & Image Ads. Click Turbo page → Choose, and then create a Turbo page using the builder or choose one that was previously added.

How to create a Turbo page

The Turbo Page Builder will help you create your own Turbo pages based on prepared templates. You can create an unlimited number of Turbo pages for free. You don't need any special skills or experience to create them.

On the ad editing page, click Turbo page → Choose. In the window that appears, click Add → Create Turbo page and enter a name for the Turbo page. You can use lower-case letters, numbers, hyphens, and underscores in the name. Select one of the templates to open the window where you can create Turbo pages.

Select a clause to edit by clicking somewhere in the preview area or selecting it under the Navigation tab,. On the tab that opens, you can set various elements for that clause. Settings from the Header and Legal information are automatically applied to analogous clauses in other sections.

Format ads

Select a logo and image. You can add your own image, select one from the library or use one you uploaded previously. If you crop an image, the 16:9 aspect ratio will still remain. Set up color formatting, and add a title, button texts, and description to your ad.

Create a request form

In the Request form → Form clause, add the necessary fields and choose the mandatory fields. Enter an email address. Customer requests sent from Turbo pages will be sent to this address.

Enter the legal information

Fill out the Legal information clause. Please note that all information required by local legislation and the Yandex.Direct rules must be present on Turbo pages.

You can view all changes you make instantly in the preview area.

To save your draft Turbo pages and continue working on them later, select Save in the upper-right corner of the drop-down list. When you are finished creating your pages, click Publish. You can not edit Turbo pages after they are published.

Attention. You can only use published Turbo pages in your ads.

Turbo pages you created are saved in the library. To open the library, click the Turbo pages link on the My campaigns page. For your convenience, you can use folders and create Turbo pages directly from them. To create folders, click Add → Create folder in the library and enter a name.

You can create a new Turbo page based on ones that you made earlier. Just select a Turbo page and click Save as. Enter a name for the new Turbo page and the location where you want to save it.

Impression statistics

A tag labeled Turbo Pages will automatically appear in your Yandex.Metrica account when you create your first Turbo page. This tag will be used in all Turbo pages for your account. You can use it to analyze the effectiveness of your Turbo pages and figure out how to improve them. The tag is only available for viewing.

This tag will be linked to Yandex.Metrica goals:
Goal nameGoal description
Turbo Pages — Title page — Button clickClick a button on the page with information about the product or service.
Turbo Pages — Form page — OpenLoad a page with a request form.
Turbo Pages — Form page — Send data button clickClick a button on the page with the request form.
Turbo Pages — Thank you page — OpenLoad the thank you page.
Turbo Pages — Thank you page — Go to site button clickClick the button that takes you to the site.

For more information about goals, read the Yandex.Metrica help.

You can use the Report Wizard to evaluate the results of your Turbo page ads. For example, to see how much lower your bounce rate is on mobile devices, go to the Ad № cross section. In Columns, select Bounces. Then add the filter Device type → mobile.

You can add various parameters and tags to the Turbo page link, so that web analytics systems (Yandex.Metrica, Google Analytics, and others) can receive additional information about traffic for this link. On the ad editing page, click +Add parameters to links. Parameters will be added to all Turbo page links, including for sitelinks. Learn more about URL parameters.

Group campaign management

You can add or remove Turbo pages from multiple ad groups at once using the mass changes feature. On the campaign page, check the boxes next to the names of the ads you want to change. A list of possible options will appear at the bottom of the page. Choose Edit and click Apply. On the page that opens, click Mass changes → Turbo pages, then specify the Turbo page or select the option Remove from all ads.

You can also add a Turbo page to multiple ad groups at once by using XLS/XLSX files.

Manage request forms

Forms submitted from Turbo pages are sent to the email address specified in the Turbo Page Builder. You can also use the Yandex.Direct API to retrieve them.

If you aren't receiving any requests, check whether users are submitting them. To do this, open the goal data for the Form page — Send data button click goal for the Yandex.Metrica Turbo Pages tag.