Sitelinks are shortcuts to important information on your website. They allow users to go directly to the page of the website
they're interested in.
Tutorial video: How to set up sitelinks in your ads
In Yandex.Direct, you can add up to four sitelinks that lead to pages of the advertised website, a page Yandex.Market page
for that product or service, or to social network pages.
- They improve your CTR without requiring additional expenses
Based on Yandex data, ads with sitelinks attract more visitors. At the same time, sitelinks do not require extra advertising
expenses – a sitelink click-through is paid in the same way as clicking on an ad. If a user clicks on more than one link in
your ad, you will only pay for one click.
- They make navigation simpler
With sitelinks, your ad has additional elements that help users go directly to the sections of your website that they are
- They offer more space for promo text
Sitelinks give you more space to talk about your offers, describe favorable delivery terms, or add other information if there
is not enough space for it in the main ad text.
You can add sitelinks when you're creating or editing an ad. Just go to the ad editing page and select Ad extensions section.
You can also add descriptions to sitelinks. To do this, click show. Descriptions help you specify where the sitelink leads. Please note that the sitelink description only displays in based when a user makes a navigation query on a desktop or tablet.
The sitelink text and description must consist of letters, numbers, and symbols (other than “!” and “?”).
You can add sitelinks to multiple ads simultaneously with XLS/XLSX files, mass changes in multi-editing, Direct Commader or via the Yandex.Direct API.
Sitelinks must meet moderation requirements. If sitelinks do not meet the requirements, the ad will be displayed without them.
Sitelinks are also displayed on mobile sites. If sitelink texts do not fit in the line, a horizontal scroll bar will appear.
We recommend thinking of your customers needs first and foremost when using sitelinks.
For example, links can lead to website pages that contain additional information about a particular product:
Or to a detailed description of an offer:
Using sitelinks, you can segment your offer by categories: