Sitelinks

Sitelinks are shortcuts to important information on your website. They allow users to go directly to the page of the website they're interested in.

You can add up to eight sitelinks to ads. These links lead to pages of the advertised site, product or service pages on Yandex.Market or social networks, or Turbo pages. Sitelinks are displayed both on Yandex search results pages and in the ad networks (YAN and ad exchanges). The number of sitelinks that display may vary based on the website and device. The maximum number of sitelinks is shown in expanded format ads in search results.

  1. Why are sitelinks useful?
  2. How to add or edit sitelinks
  3. Sitelink impressions on mobile sites
  4. Expanded format ads
  5. Sitelinks usage tips
An ad is displayed in the expanded format if:
  • It has sitelinks with descriptions. We recommend adding the maximum number of sitelinks with descriptions and Turbo pages to improve your ad performance.
  • Your bid and ad quality allow you to get the traffic volume of more than 100.