Sitelinks are shortcuts to important information on your website. They allow users to go directly to the page of the website they're interested in.
Tutorial video: How to set up sitelinks in your ads
You can add up to four sitelinks to Yandex.Direct ads. These links lead to pages of the advertised site, product or service pages on Yandex.Market or social networks.
- They improve your CTR without requiring additional expenses
Based on Yandex data, ads with sitelinks attract more visitors. At the same time, sitelinks do not require extra advertising expenses – a sitelink click-through is paid in the same way as clicking on an ad. If a user clicks on more than one link in your ad, you will only pay for one click.
- They make navigation simpler
With sitelinks, your ad has additional elements that help users go directly to the sections of your website that they are interested in.
- They offer more space for promo text
Sitelinks give you more space to talk about your offers, describe favorable delivery terms, or add other information if there is not enough space for it in the main ad text.
You can add sitelinks when you're creating or editing an ad. Just go to the ad editing page and select Ad extensions section. in the
You can also add descriptions to sitelinks. To do this, click show. Descriptions help you specify where the sitelink leads. Please note that the sitelink description only displays in based when a user makes a navigation query on a desktop or tablet.
The sitelink text and description must consist of letters, numbers, and symbols (other than “!” and “?”).
You can add sitelinks to multiple ads simultaneously with XLS/XLSX files, mass changes in multi-editing, Direct Commader or via the Yandex.Direct API.
Sitelinks must meet moderation requirements. If sitelinks do not meet the requirements, the ad will be displayed without them.
We recommend adding sitelinks that lead to different pages of your site. If the website contains only one page, the sitelinks can lead to different parts of that page.
Sitelinks are also displayed on mobile sites. If sitelink texts do not fit in the line, a horizontal scroll bar will appear.
We recommend thinking of your customers needs first and foremost when using sitelinks.
For example, links can lead to website pages that contain additional information about a particular product:
Or to a detailed description of an offer:
Using sitelinks, you can segment your offer by categories: