Images in ads

You can add an image to an ad in a campaign that uses “Text & Image Ads” or “Ads for Mobile Apps”. A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Tutorial video. Images: how to make your ad stand out

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By default, image display is enabled for all ads in Yandex.Direct.

The appearance of an ad containing an image will differ depending on the campaign type:

The ad format depends on the settings of the website or network where the ad displays.

How to add an image

You can upload images when you're creating or editing an ad. To do this, on the ad editing page in the Ad extensions section, click Images → Add and choose an upload method.



Technical requirements for images:

  • size — at least 450 pixels in length and width for text & image ads, at least 1,080 pixels for mobile app ads

  • Maximum file size — 10 MB

  • Format — JPG, PNG or GIF (only the first frame will be used)

Tip. To make your ads perform better, we recommend using images that are between 1,080 and 5,000 pixels.

After you upload your image, you'll need to choose a format. The size ratio changes depending on the format: for standard images — from 1:1 to 4:3/3:4, for widescreen — 16:9. Check the visible area of the image. Click Save on the page with the selected format.

We recommend creating two options for each ad: one with a standard image and one with a widescreen image. That way your ads will be served on all available sites.

Note. Only wide-format images are used for “Ads for Mobile Apps” campaigns.

For ad placement, the image will be scaled proportionally and may be cropped in accordance with the ad block settings for a particular site.

You can add images to multiple ads simultaneously using XLS/XLSX files or Direct Commander.Just use the mass changes operation in the multi-editor or the Yandex.Direct API.

Impression statistics for ads with images are available in the Report Wizard.

Restriction.

You cannot add images when editing ads from a mobile device (using the mobile version of Yandex.Direct or the mobile app).