Configuring filters

Retail sales, other business: Yandex Market feed

For this type, attributes are displayed in a tree view or condition list. It's recommended that advertisers that have just started working with feeds use the Category tree.

Select the desired category or sub-category of products in the tree:

You can also specify a range of product prices and vendors, or only select products that are in stock.

The category tree is updated once a day during the repeat automatic validation of the feed.

You can use criteria to conveniently select products in the feed with the same parameters. For example, you might select products of a specific brand or price range. The following feed parameters can be specified in criteria:


Parameter	Description
`id`	Product ID: You can only use the “equal” condition. The “greater than”, “less than”, and “range” conditions are not supported.
`name`	Name
`url`	Address of page with product
`price`	Product price
`model`	Model
`vendor`	Producer
`description`	Product description
`categoryId`	Product category ID assigned by the advertiser
`market_category`	Product category
`typePrefix`	Product type / category
`store`	Product available in retail stores: `true` — yes `false` — No.
`pickup`	Customer pickup from delivery point: `true` — yes `false` — No.
`oldprice`	Old product price
`manufacturer_warranty`	Official warranty: `true` — yes `false` — No.
`adult`	The product is in the “adult” category: `true` — Yes. `false` — No.
`age`	Age category


Parameter	Description
`id`	Product ID: You can only use the “equal” condition. The “greater than”, “less than”, and “range” conditions are not supported.
`name`	Name
`url`	Address of page with product
`price`	Product price
`model`	Model
`vendor`	Producer
`description`	Product description
`categoryId`	Product category ID assigned by the advertiser
`market_category`	Product category
`typePrefix`	Product type / category
`store`	Product available in retail stores: `true` — yes `false` — No.
`pickup`	Customer pickup from delivery point: `true` — yes `false` — No.
`oldprice`	Old product price
`manufacturer_warranty`	Official warranty: `true` — yes `false` — No.
`adult`	The product is in the “adult” category: `true` — Yes. `false` — No.
`age`	Age category

You can also use custom elements in filters.

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Hotels: Google Ads “Hotels and rentals” feed

It is convenient to select hotels in the feed with the same parameters by using criteria. For instance, you can select hotels with a certain number of stars, or hotels in the same price range. The following feed parameters can be specified in criteria:


Parameter	Description
`Property ID`	The ID of the hotel
`Property name`	The name of the hotel
`Final URL`	The URL of the offer page
`Destination name`	The location of the hotel
`Price`	The price of the offer
`Star rating`	The number of stars
`Description`	The description of the hotel


Parameter	Description
`Property ID`	The ID of the hotel
`Property name`	The name of the hotel
`Final URL`	The URL of the offer page
`Destination name`	The location of the hotel
`Price`	The price of the offer
`Star rating`	The number of stars
`Description`	The description of the hotel

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Automobiles: Auto.ru feed

You can use criteria to easily filter automobiles in the feed with the same parameters. For example, you can select automobiles of a certain make or year. The following feed parameters can be specified in criteria:


Parameter	Description
`price`	The price of the automobile
`mark_id`	The name of the make
`folder_id`	The name of the model
`body_type`	The body type of the automobile
`year`	The year the automobile was manufactured
`wheel`	The position of the steering wheel: `left` — left-hand side `right` — right-hand side
`color`	The color of the automobile
`metallic`	The paint finish of the automobile: `0` — standard `1` — “metallic”
`availability`	The availability of the automobile: `0` — on order `1` — in stock


Parameter	Description
`price`	The price of the automobile
`mark_id`	The name of the make
`folder_id`	The name of the model
`body_type`	The body type of the automobile
`year`	The year the automobile was manufactured
`wheel`	The position of the steering wheel: `left` — left-hand side `right` — right-hand side
`color`	The color of the automobile
`metallic`	The paint finish of the automobile: `0` — standard `1` — “metallic”
`availability`	The availability of the automobile: `0` — on order `1` — in stock

You can also use custom elements in filters.

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Realty: Yandex Realty feed

To generate ads, you can use all your product offers from a feed, including custom elements.

Google Ads “Flights” feed

You can use all your product offers from a feed to generate ads.

Other business: universal feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:


Parameter	Description
`URL`	The URL of the offer page
`Title`	Name of item
`Description`	Description of item
`Price`	The price of the offer
`Old Price`	Old offer price

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: Google Ads “Custom” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:


Parameter	Description
`Final URL`	The URL of the offer page
`Item title`	Name of item
`Item subtitle`	Subtitle of item
`Item description`	Description of item
`Item category`	Categories that the item belongs to
`Price`	Price of item without currency distinction
`Sale price`	New price of item without currency distinction


Parameter	Description
`Final URL`	The URL of the offer page
`Item title`	Name of item
`Item subtitle`	Subtitle of item
`Item description`	Description of item
`Item category`	Categories that the item belongs to
`Price`	Price of item without currency distinction
`Sale price`	New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: Google Ads “Travel” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:


Parameter	Description
`Final URL`	The URL of the offer page
`Title`	Name of item
`Destination name`	Name of destination
`Origin name`	Origin name
`Category`	Categories that the item belongs to
`Price`	Price of item without currency distinction
`Sale price`	New price of item without currency distinction


Parameter	Description
`Final URL`	The URL of the offer page
`Title`	Name of item
`Destination name`	Name of destination
`Origin name`	Origin name
`Category`	Categories that the item belongs to
`Price`	Price of item without currency distinction
`Sale price`	New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Retail, other business: Google Shopping feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:


Parameter	Description
`Price`	The price of the offer in the currency. You can specify a certain amount, range, or more/less.
`Link`	Link to the offer. You can enter a link or contains/does not contain.
`Description`	Description of product
`availability`	Availability. You can specify one of the values: in stock or out of stock.
`Brand`	Manufacturer's brand. You can select all offers that have the <brand> tag or use the contains/does not contain criteria.


Parameter	Description
`Price`	The price of the offer in the currency. You can specify a certain amount, range, or more/less.
`Link`	Link to the offer. You can enter a link or contains/does not contain.
`Description`	Description of product
`availability`	Availability. You can specify one of the values: in stock or out of stock.
`Brand`	Manufacturer's brand. You can select all offers that have the <brand> tag or use the contains/does not contain criteria.

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Set the product selection rules

Set the CPC

Have questions?