Limit impressions by content type

Protect your brand from being mentioned in inappropriate content by limiting impressions by content type.

By default, Yandex display ads are not shown inside content that contravenes the law of the Russian Federation and inside distressing content. Select the expanded list to disable impressions in additional categories that don't match your brand image: in materials with obscenities, in adult and negative content, and in materials about gambling, tobacco, and weapons.

  1. How to configure
  2. Statistics

How to configure

In the campaign parameters, go to Limit impressions by content type. Select categories to limit your impressions to:

Basic

The following placements are disabled by default:

Content that contravenes the legislation of the Russian Federation

Mention of drugs, materials on the manufacturing of drugs or weapons, mention of illegal goods and services, calls for discord or separatism on any grounds, insults to the religious feelings of believers, pornographic materials, the illegal distribution of intellectual property, and any other materials that violate Russian law.

Tragic content

Materials on acts of terrorism, accidents, war and military action, missing people, natural disasters with victims, accidents with fatalities, mention of any other incidents that led to serious injuries or deaths.

Tragic content does not include mention of incidents without explicit indication that they led to casualties. Such content is classified as negative.

For example, the news of a flood with 15 people affected is tragic content. The video reporting a hurricane heading for a coast is not tragic content, but negative content, since it does not contain information about affected people.

Advanced

In addition to the basic categories, ads won't be placed in the following types of content:

Gambling

Mention of cards, casinos, roulette, slot machines, lotteries, official game tournaments, sports betting, and other related topics.

Adult-only content

Content showing nudity, explicit sexual behavior, and materials on sex. The main meaning of such content is sexuality and eroticism.

For example, this category does not include films that mention sexual behavior but don't explicitly demonstrate it or make it the main content of the film.

Materials on terrorism

Mention of terrorist organizations, terrorist attacks, terrorist figures, investigations and facts about terrorism, anti-terrorist activities and special forces, their current and former members.

Negative content

Materials on diseases, accidents, natural disasters and other incidents without explicit mention of victims, torture, violence, and abuse of people and animals.

Negative content does not includes mention of large-scale tragedies with victims — such content is classified as tragic content.

For example, news about the onset of the flu epidemic with a story about prevention measures, but without mentioning of deaths, is negative content. A video about the outbreak of the Ebola virus with the mention of the number of affected persons is tragic content, as it mentions a mass incident with victims.

Profanity

Use of rough, obscene, offensive expressions, and excessive jargon in the materials.

Weapons

Content on the sale, production, storage of weapons, discussion of weapons for personal use (including cold weapons, traumatic weapons, means of self-protection, ammunition), materials on military weapons, including historical weapons.

This category does not include eSports, mention of gaming weapons or fairy-tale weapons, or films where characters use weapons.

Tobacco

Mention of tobacco, tobacco products and brands, of production, use and sale of tobacco products, accessories and devices for smoking, including electronic cigarettes, hookahs, smoking pipes.

Statistics

To check the results of the filter on inappropriate display categories from the expanded list, use the “Content filtering” report on the campaign statistics page. The report shows the number of filtered auctions for the selected period. If you use the basic list to filter impressions in your campaign, the report is not available.