Large images for ads on Yandex.Maps, Yandex.Mail, and Yandex.Weather
Recently, Yandex.Direct has started to serve ads with images on three platforms: Yandex.Maps, Yandex.Mail, and Yandex.Weather. Now, Yandex.Direct is gradually transitioning to working with large images, which will allow ads to adapt to different screen resolutions. This can make your ads more visually appealing, and increase the effect of your campaigns.
How to upload images in new sizes
The option to upload large images has been added to Yandex.Direct. New image uploads can be at least three times larger than before. The requirements for new images are from 450 to 5000 pixels on each side. Right now you can upload images via the Yandex.Direct web interface and API, and very soon this feature will come to Direct Commander.
The underlying principles of ad delivery have not changed — ads on Yandex.Maps, Yandex.Mail, and Yandex.Weather will continue to be served based on user interests.
You will be able to upload images in the old sizes for another month. After that, Yandex.Direct will transition to working exclusively with large images. You will only be able to add and edit images in the new sizes. If your campaigns still contain images in the old format, Yandex.Direct will continue to serve ads using them for some time.
You will be kept up to date on any changes.
Further information about working with images in Yandex.Direct can be found in the help section.