News archive

November 13, 2017
Shared account option to become default setting
November 8, 2017
Enjoy the show! Yandex.Direct video extensions now in open beta
October 18, 2017
Generate ideas for Image Ads with Ad Builder
October 17, 2017
Testing ad impressions without keywords in search
October 9, 2017
Manual bid management: Daily budget for shared accounts
September 19, 2017
Yandex.Direct + Yandex Business Directory: more attractive and informative ads in Yandex.Maps
September 11, 2017
User interests bring 88% of conversions in ad networks
August 18, 2017
Behavioral factors in search
August 15, 2017
Maximizing your ad texts in Yandex.Direct
August 2, 2017
Autofocus to become built-in campaign feature
June 29, 2017
“Serve in the lowest possible position” no longer available
June 22, 2017
Related keywords get even simpler
June 20, 2017
New positions in Premium Placement
May 24, 2017
Improving your keyword list in the search query report
May 3, 2017
Regional bid adjustments come to Yandex.Direct
April 27, 2017
Extended geotargeting now available in ad networks
April 7, 2017
What’s new in Ad Builder: formats, templates, and ways to upload images
March 21, 2017
Changes to minimum payment amount coming on March 22
February 27, 2017
Changes to minimum payment amount in Yandex.Direct
February 14, 2017
Expanded negative keywords in Yandex.Direct
February 13, 2017
New Yandex.Audience segment allows cross-platform integration
January 26, 2017
New to Ad Builder: Image library
January 25, 2017
“Rarely served” marking for ad groups
December 21, 2016
Targeting by app category in Yandex.Direct
November 24, 2016
It's a small world: Hyperlocal targeting in Yandex.Audience
November 22, 2016
More statistics for retargeting lists: new dynamic URL parameters
November 22, 2016
Copying campaigns and ad groups right in the interface
November 14, 2016
Streamlining the creative process with Image Ad Builder
October 3, 2016
Updates to the Budget estimate tool: more options and increased accuracy
September 19, 2016
Bid corrections by target audience: detailed statistics in Report Wizard
September 7, 2016
New design for impression strategies
September 1, 2016
Reports on additional keywords and search queries now available in Yandex.Direct
August 22, 2016
Visual advantages of image ads
July 28, 2016
Updates to Report Wizard for campaigns and changes to date ranges in reports
July 27, 2016
A new service for effective audience targeting
July 25, 2016
Automatic removal of unlaunched ad campaigns older than one year is now in effect
July 13, 2016
Retargeting technology is now available for advertisers in Turkey
June 27, 2016
Automatic removal of unlaunched ad campaigns older than one year
June 21, 2016
Report Wizard 2.0: period comparison tool and end of beta
June 3, 2016
New coefficients for bid adjustments: +1200% and -100%
April 18, 2016
Display links: customizing the appearance of links in your ads
April 7, 2016
New means of interaction between Yandex.Direct and Yandex.Metrica now live
April 7, 2016
Large images in Yandex.Direct ads:
March 29, 2016
Increasing the visibility of mobile app ads
March 29, 2016
Use callouts to highlight features of your product or service
March 16, 2016
New means of interaction for Yandex.Direct and Yandex.Metrica
February 29, 2016
Large images for ads on Yandex.Maps, Yandex.Mail, and Yandex.Weather
February 25, 2016
Automatic extended geotargeting — target your audience anywhere in the world
February 17, 2016
Goal conversions: optimize ad delivery using additional relevant phrases
February 9, 2016
New limits for keywords and negative keywords
February 1, 2016
Autocorrect in Russian-language ads
January 18, 2016
Report Wizard 2.0 beta: statistics for all campaigns of an account
November 26, 2015
Shared account for new usernames
November 24, 2015
More impressions for suitable phrases: new options for effective ads
November 9, 2015
New ad placements and images in ads
October 26, 2015
Sitelink descriptions — expand your ads for navigation queries
September 15, 2015
Ads for Mobile Apps: Beta Testing the New Format in Yandex.Direct
September 8, 2015
New bid adjustments: CPC for various audiences
August 31, 2015
Starting September 1 — a new auction system and ranking on search
July 30, 2015
Maximum clicks at an optimal price: reorganizing auctions in Yandex.Direct
July 13, 2015
More negative keywords for your campaign
May 27, 2015
Manage impressions on mobile devices. Part 2: Mobile Ads
May 20, 2015
New strategy: "Average return on investment"
April 28, 2015
Keyword Statistics service now takes mobile queries into account
April 20, 2015
Ad groups in the interface
March 3, 2015
Manage impressions on mobile devices
February 26, 2015
Productivity in Yandex.Direct: how to use keywords more effectively
February 17, 2015
Autobroker will be activated for all phrases in Direct
October 22, 2014
Everything important is right at hand with Yandex's new notifications block
October 21, 2014
HTTPS and new domain zones for ad landing pages
October 13, 2014
Average ad position in Report Wizard
August 26, 2014
Number of conversions will now be tracked in Yandex.Direct statistics
July 17, 2014
Direct Commander 2.11 includes new features to help you work with phrases and the query input language
May 28, 2014
A new version of Direct Commander is now available
May 22, 2014
New statuses for phrases disabled due to low CTR
March 17, 2014
Direct Commander 2.9: new release — new opportunities
March 17, 2014
You can now add up to 4 sitelinks to ads in Direct
February 19, 2014
New “Average CPA” strategy
February 17, 2014
Mass upload of common negative keywords is now available
February 13, 2014
Telephone numbers are now shown in ad search results
January 27, 2014
The shared account will help you manage your advertising budget
December 16, 2013
Not taking links to redirects into consideration during ad impressions
November 15, 2013
The prohibition on advertising tobacco and tobacco products entered into force
October 31, 2013
The new Direct Commander 2.8 has been translated into three languages
October 31, 2013
Experiment using ad groups
September 5, 2013
Now you can evaluate the results of your ad campaigns in Yandex.Metrica more precisely
August 27, 2013
Multicurrency support has been introduced in the Direct interface