How to set up short-term interests by user profile

By targeting your audience's short-term interests, you can show relevant ads to people who are looking for your products or services right now or have searched in the last few days. For example, you can selectively offer sales of airline tickets or summer clothing to people going on vacation. Short-term interest ads are only served in ad networks.

Learn more about short-term interests in the Help for Yandex.Direct.

Tip. Before making any changes, download up-to-date campaign data from the server.

You can set up short-term interests for Text & Image ads only. To add a set of interests:

  1. On the Ad groups tab, select one or multiple ad groups.
  2. On the Retargeting and interests tab, click Add and select User profile from the menu.
  3. Enter the audience name in the User profile window. You can add only one profile per ad group.
  4. Select the interests of users you want to serve your ads to. You can join up to 3 interest sets using the “AND” operator. You can join up to 10 interests using the “OR” operator in the same set.
    Tip. To quickly select or clear an option, press the Space bar.

    Click Apply. The interests will be added to all the selected groups of Text & Image ads that don't have user profile targeting yet.

Use Inspector for batch editing profiles with interests.