How to navigate the data
Top-down: from parent to child objects
Objects selected on the previous tab determine which objects are shown on the next tab.
(for agencies only) On the Clients tab, select the client you want to work with.
The Campaigns tab shows campaigns belonging to the selected client.
On the Campaigns tab, select the campaign or multiple campaigns you would like to work with.
The Ad groups tab shows ad groups that belong to the selected campaigns.
On the Ad groups tab, select the ad group or multiple ad groups you would like to work with.
The Ads tab shows ads from the selected ad groups, and the Keywords tab shows keywords in the selected ad groups.
If the second panel is open, ad selection by keywords and keyword selection by ads is available:
In the main panel, go to the Ads tab and select one or more ads. The Keywords tab in the supplementary panel now contains only keywords used for serving the selected ads (i.e., keywords from the same ad groups as the selected ads).
In the main panel, go to the Keywords tab and select one or more keywords. The Ads tab in the supplementary panel now contains only those ads that can be served for the selected keywords (i.e., ads from the same ad groups as the selected keywords).
To reset selection of ads by keywords and keywords by ads, go back to the Ad groups tab.
Bottom-up: from child objects to parent objects
You can use the navigation section in the Inspector to navigate:
From ads or keywords to their host campaigns or ad groups.
From ad groups to their host campaigns.
For example, you selected multiple campaigns on the Campaigns tab, and then several ad groups on the Ad groups tab. Now you can see ads from different campaigns on the Ads tab. You want to determine which campaign a particular ad belongs to:
Select an ad or multiple ads.
In the navigation section, choose Select their campaigns.
The Campaigns tab opens where the campaigns hosting the chosen ads are selected.