Segments based on pixels

You can create segments based on tracking pixels. In the Segments tab, click Create segment and choose Based on Yandex data → Yandex.Audience Pixel. Enter the segment name and choose the required tracking pixel.

Specify a period from 1 to 90 days. The cookies of users who viewed the ad that contains the pixel for this period of time will end up in the segment. In addition, you can specify how many times a user must view the ad for a selected period.

For example, if you want to select users that viewed your media banner at least three times in the past 30 days, create your segment in the following way:

The segment you create will be assigned the “Processing” status. Processing can take up to two hours. If the coverage is at least 1000 cookies, the segment status will change to “Finished”. Then you can use this segment to set up your ad campaign.