Conversions

Metric

Name

Description

Type

Filtering option

Minimum date for report generation

ym:s:goal<goal_id>conversionRate

Conversion rate

Share of conversions in the total number of sessions.

percents

present

2010-06-22

ym:s:goal<goal_id>userConversionRate

User conversion rate

Share of converted sessions among the total number of unique users.

percents

present

2009-01-18

ym:s:goal<goal_id>users

Сonverted users

Number of unique users that completed a goal.

int

present

2009-01-01

ym:s:goal<goal_id>visits

Converted sessions

Number of converted sessions.

int

present

2009-01-18

ym:s:goal<goal_id>reaches

Conversions

Number of times a conversion was completed, across all sessions.

int

present

2010-06-22

ym:s:goal<goal_id>reachesPerUser

Conversions per user

Average number of conversions per unique converted user.

double

present

2010-06-22

ym:s:goal<goal_id>converted<currency>Revenue

Revenue by goal

currency

present

2009-01-18