Adfox monetization
|
Metrica |
Name |
Description |
Type |
Filter option |
Minimum date for report generation |
|
|
Adfox code requests |
Requests for Adfox code from pages that had a response from the Adfox server: banner uploads or default uploads. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox renderings |
Requests for code that resulted in loading a banner. Groups by set |
|
present |
2019-03-20 |
|
|
Default uploads |
The number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting. Groups by set |
|
present |
2019-03-20 |
|
|
Default load percentage |
Percentage of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting Groups by set |
|
present |
2019-03-20 |
|
|
Adfox impressions |
An ad impression registered by the system. The number of registered impressions may differ from the number of banner loadings if the method for counting impressions was redefined for the ad campaign. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox clicks |
Number of clicks on ad banners. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox viewability rate |
Percentage of viewable impressions out of the total number of renderings. Renderings are requests for code that resulted in loading a banner. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox renderings per user |
Average number of Adfox banners loaded (including YAN) per site user. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox renderings per session |
Average number of Adfox banners loaded (including YAN) per session. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox renderings per pageview |
Average number of Adfox banners loaded (including YAN) per pageview. Groups by set |
|
present |
2019-03-20 |
|
|
Total Adfox revenue |
Estimated total advertising revenue. Groups by set |
|
present |
2019-03-20 |
|
|
CPMV Adfox |
Cost per mille viewable ads (cost of one thousand impressions), in rubles without VAT. Groups by set |
|
present |
2019-03-20 |
|
|
eCPM Adfox |
Effective cost per mille (cost of one thousand ad block renderings), in rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions. Groups by set |
|
present |
2019-03-20 |
|
|
RPM Adfox |
Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT. Groups by set |
|
present |
2019-03-20 |
|
|
ARPU Adfox |
Average estimated advertising revenue per site user. Groups by set |
|
present |
2018-03-20 |
|
|
Adfox estimated revenue per user |
Average remuneration for serving YAN blocks, calculated per user. In rubles excluding VAT. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox estimated session revenue |
Average estimated revenue per session. Groups by set |
|
present |
2019-03-20 |
|
|
Adfox estimated revenue per view |
Average number of rewards per pageview, in rubles without VAT. Groups by set |
|
present |
2019-03-20 |
|
|
Estimated revenue from direct sales |
Estimated cost of impressions for ads published directly on the site. Groups by set |
|
present |
2019-03-20 |
|
|
Estimated revenue from YAN |
Total revenue from displaying YAN ad blocks, in rubles without VAT. Groups by set |
|
present |
2019-03-20 |
|
|
Estimated revenue from Google |
Estimated cost of impressions for Google ad blocks. Groups by set |
|
present |
2019-03-20 |
|
|
Estimated revenue from header bidding |
Estimated cost of impressions for Header Bidding banners. Groups by set |
|
present |
2019-03-20 |